We have added a zoom application for Media Server. Every person that has taken a picture knows exactly what zoom option is for. Media Server is a link between image server technology and zoom option. We are working with images which are converted to mpx format. Zoom server is an application which uses flash player or js which allows us to enlarge parts of the image in real time.

Typical cameras are taking 5 MB images with resolution over 3000 px. This is way more than average LCD screen and that is why nearly everyone has to reduce the image before uploading it on a server. In effect, we have plenty of bad quality pictures in online shops all over the Internet. In case of technical equipment we look at parameters and the image can only be the additional selling point, but when it comes to the clothes, jewelery, furnitures, etc – the image is a key factor. We want to see every detail of the product that we are going to buy and if the shop can provide a high quality picture, we are going to buy an item in a different shop. The American market has acknowledged the necessity of high quality pictures with zoom option, a very long time ago.